Centro Dentistico Primo (Roma Aurelia)
According to our open methodology, this clinic scored 28.4/100 for transparency, reputation, service accessibility, and digital visibility.
Overall rank: #12 of 12 ranked clinics · Last checked: 12 July 2026
Positions by Rating Profile
- Overall Transparency & Trust#1228.4/100
- Best for Expats#1224.8/100
- Best for Dental Implants#826/100
- Best for Emergency Dental Care#528.5/100
- Best Price Transparency#916.3/100
- Best English-speaking Clinicsnot ranked
- Best for Families / Children#728.5/100
Summary
Rome branch of the Primo dental-center network on Via Aurelia, offering implants, orthodontics, surgery, pediatric dentistry, hygiene and prosthetics with extended weekday hours.
Part of a 160+ center network. Liability insurance via Lloyd's (policy HC-00MI372560).
Strengths
- Information Transparency: 16 of 20 points.
Weaknesses
- Price Transparency: 0 of 15 verifiable points (missing: prices or price ranges published; cleaning price listed; filling price listed; crown price listed; implant price listed; consultation price listed; x-ray / imaging price listed)
Score Breakdown
Every criterion below is scored from public sources. ✓ verified yes · ✗ verified no / not found · ◐ partial · ? unverified (scores 0, not a negative finding).
Information Transparency
Whether basic facts about the clinic - its team, premises, services, and location - are publicly verifiable.
| ✓ | Has a working website [f1] | 4/4 |
| ✓ | Dentist names listed Direttore Sanitario Carlo Rossini. [f1] | 3/3 |
| ✓ | Dentist specializations listed [f1] | 2/2 |
| ? | Real clinic photos | 0/2 |
| ✓ | Service list published [f1] | 3/3 |
| ✓ | Clear contact details [f1] | 2/2 |
| ? | English website version | 0/2 |
| ✓ | Address and map published [f1] | 2/2 |
Price Transparency
Whether patients can estimate costs before visiting. Published price ranges count; exact prices are not required.
| ✗ | Prices or price ranges published [f1] | 0/3 |
| ✗ | Cleaning price listed [f1] | 0/2 |
| ✗ | Filling price listed [f1] | 0/2 |
| ✗ | Crown price listed [f1] | 0/2 |
| ✗ | Implant price listed [f1] | 0/2 |
| ✗ | Consultation price listed [f1] | 0/2 |
| ✗ | X-ray / imaging price listed [f1] | 0/2 |
Reputation & Reviews
Public review signals. The Google rating is adjusted with a Bayesian prior (rating 4.0, weight 25) so a 5.0 from a handful of reviews does not outrank a 4.8 from hundreds.
| ? | Google rating (Bayesian-adjusted) | 0/6 |
| ? | Google review volume | 0/3 |
| ? | Review recency | 0/3 |
| ? | Clinic responds to reviews | 0/2 |
| ? | No recurring complaints | 0/2 |
| ? | No suspicious review patterns | 0/2 |
| ✓ | Active Facebook presence [f1] | 1/1 |
| ? | TripAdvisor presence | 0/0.5 |
| ? | Other review platforms | 0/0.5 |
Medical Infrastructure
The range of publicly documented equipment and services. This measures documented availability, not clinical quality.
| ? | On-site X-ray | 0/2 |
| ? | CBCT (3D imaging) | 0/2 |
| ✓ | Implantology [f1] | 2/2 |
| ✓ | Orthodontics Traditional and transparent. [f1] | 2/2 |
| ✓ | Oral surgery [f1] | 2/2 |
| ✓ | Pediatric dentistry [f1] | 1.5/1.5 |
| ✓ | Emergency care Emergency services advertised. [f1] | 1.5/1.5 |
| ? | Works with international patients | 0/2 |
Communication & Service
How easy it is to contact the clinic, get answers, and book - especially for non-Thai speakers.
| ? | WhatsApp / LINE available | 0/2 |
| ? | Response speed | 0/1.5 |
| ? | English spoken | 0/2.5 |
| ? | Pre-visit consultation possible | 0/1.5 |
| ✓ | Clear service explanations [f1] | 1/1 |
| ✓ | Convenient opening hours Mon-Fri 9:00-20:00, Sat 9:00-13:00. [f1] | 1.5/1.5 |
AI & Search Visibility
Whether the clinic is discoverable when patients search - including via AI assistants. Checked with fixed queries: "best dentist Rome", "English speaking dentist Rome", "dental implants Rome", "emergency dentist Rome", "Rome dental clinic for expats".
| ? | Mentioned for: best dentist Rome | 0/1 |
| ? | Mentioned for: English speaking dentist Rome | 0/1 |
| ? | Mentioned for: dental implants Rome | 0/1 |
| ? | Mentioned for: emergency dentist Rome | 0/1 |
| ? | Mentioned for: Rome dental clinic for expats | 0/1 |
| ? | Structured data on website | 0/1.5 |
| ◐ | Google indexing quality [sq] | 1/2 |
| ✓ | Dedicated service pages [f1] | 1.5/1.5 |
Licensing & Credentials
Whether the clinic publishes its operating licence and the dentists working there together with their professional licence numbers. Missing items are penalised.
Clinic operating licence: not published on the clinic’s website — penalty applied
Dentists & professional licences
| Dentist | Specialization | Licence No. |
|---|---|---|
| Carlo Rossini [f1] | Dental director (Direttore Sanitario) | Albo Odontoiatri Roma 04093 |
Red Flags
- medium Clinic operating licence not published (-4 pts) — The clinic does not publish its operating licence or registration number (derived from data).
- low Opaque or bait pricing (-2 pts) — No treatment prices published. [f1]
Red-flag penalty applied: -6 points (capped at -20).
Data We Could Not Verify
- Information Transparency: Real clinic photos
- Information Transparency: English website version
- Reputation & Reviews: Google rating (Bayesian-adjusted)
- Reputation & Reviews: Google review volume
- Reputation & Reviews: Review recency
- Reputation & Reviews: Clinic responds to reviews
- Reputation & Reviews: No recurring complaints
- Reputation & Reviews: No suspicious review patterns
- Reputation & Reviews: TripAdvisor presence
- Reputation & Reviews: Other review platforms
- Medical Infrastructure: On-site X-ray
- Medical Infrastructure: CBCT (3D imaging)
- Medical Infrastructure: Works with international patients
- Communication & Service: WhatsApp / LINE available
- Communication & Service: Response speed
- Communication & Service: English spoken
- Communication & Service: Pre-visit consultation possible
- AI & Search Visibility: Mentioned for: best dentist Rome
- AI & Search Visibility: Mentioned for: English speaking dentist Rome
- AI & Search Visibility: Mentioned for: dental implants Rome
- AI & Search Visibility: Mentioned for: emergency dentist Rome
- AI & Search Visibility: Mentioned for: Rome dental clinic for expats
- AI & Search Visibility: Structured data on website
Unverified items score 0 points but are not treated as negative findings. If you can document any of them, please send a correction.
Contact Information
| Website | https://www.centridentisticiprimo.it/centro-dentistico-di-roma/ |
|---|---|
| Phone | +39 06 66019605 |
| https://www.facebook.com/centridentisticiprimo | |
| Address | Via Aurelia, 439, 00165 Roma, Italy |
Contact details are provided for identification only and may change; verify with the clinic directly.
Sources
| ID | Source | What it supports | Accessed |
|---|---|---|---|
| f1 | https://www.centridentisticiprimo.it/centro-dentistico-di-roma/ | Address, contacts, director name + Albo 04093, services, hours, insurance policy. | 2026-07-12 |
| sq | search:dentist Rome | AI/search visibility scout 2026-07-12 | 2026-07-12 |
Change History
| Date | Change |
|---|---|
| 2026-07-12 | Initial data collection. |
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