Centro Dentistico Primo (Roma Aurelia)
According to our open methodology, this clinic scored 58.3/100 for transparency, reputation, service accessibility, and digital visibility.
Overall rank: #9 of 12 ranked clinics · Last checked: 24 September 2026
58.3/100
Positions by Rating Profile
- Overall Transparency & Trust#958.3/100
- Best for Expatsnot ranked
- Best for Dental Implants#954.5/100
- Best for Emergency Dental Care#558.5/100
- Best Price Transparency#939.3/100
- Best English-speaking Clinicsnot ranked
- Best for Families / Children#761.2/100
- Sleep Dentistry (GA / deep sedation)not ranked
General Anaesthesia & Deep Sedation
Whether the clinic documents treatment under general anaesthesia or deep / twilight sedation — "sleep dentistry", where the patient is asleep and unaware (does not feel, see, or hear the procedure). Ordinary conscious sedation, where the patient stays awake and responsive, does not count here. This is informational and does not affect the transparency score.
- ✗ General anaesthesia / deep sedation (sleep dentistry) — No general anaesthesia or deep sedation documented Network page explicitly describes conscious sedation ('sedo-anestesia'): patient breathes independently and responds to verbal/physical stimuli - not asleep/unaware. [centro-dentistico-primo-roma-aurelia-deepen-2]
Summary
Rome branch of the Primo dental-center network on Via Aurelia, offering implants, orthodontics, surgery, pediatric dentistry, hygiene and prosthetics with extended weekday hours.
Part of a 160+ center network. Liability insurance via Lloyd's (policy HC-00MI372560).
Strengths
- Information Transparency: 18 of 20 points.
- No red flags identified in public sources.
Weaknesses
- Price Transparency: 0 of 15 verifiable points (missing: prices or price ranges published; cleaning price listed; filling price listed; crown price listed; implant price listed; consultation price listed; x-ray / imaging price listed)
- AI & Search Visibility: 4 of 10 verifiable points (missing: mentioned for: best dentist Rome; mentioned for: English speaking dentist Rome; mentioned for: dental implants Rome; mentioned for: emergency dentist Rome; mentioned for: Rome dental clinic for expats)
Score Breakdown
Every criterion below is scored from public sources. ✓ verified yes · ✗ verified no / not found · ◐ partial · ? unverified (scores 0, not a negative finding).
Information Transparency
18 / 20
Whether basic facts about the clinic - its team, premises, services, and location - are publicly verifiable.
| ✓ | Has a working website [f1] | 4/4 |
| ✓ | Dentist names listed Direttore Sanitario Carlo Rossini. [f1] | 3/3 |
| ✓ | Dentist specializations listed [f1] | 2/2 |
| ✓ | Real clinic photos Own treatment-room photo on the Google listing [centro-dentistico-primo-roma-aurelia-deepen-12] | 2/2 |
| ✓ | Service list published [f1] | 3/3 |
| ✓ | Clear contact details [f1] | 2/2 |
| ✗ | English website version No English version found [centro-dentistico-primo-roma-aurelia-deepen-13] | 0/2 |
| ✓ | Address and map published [f1] | 2/2 |
Price Transparency
0 / 15
Whether patients can estimate costs before visiting. Published price ranges count; exact prices are not required.
Reputation & Reviews
15.5 / 20
Public review signals. The Google rating is adjusted with a Bayesian prior (rating 4.0, weight 25) so a 5.0 from a handful of reviews does not outrank a 4.8 from hundreds.
| ◐ | Google rating (Bayesian-adjusted) First direct Google Maps rating recorded, as of 2026-08-26. [centro-dentistico-primo-roma-aurelia-deepen] | 5/6 |
| ◐ | Google review volume [centro-dentistico-primo-roma-aurelia-deepen] | 2/3 |
| ✓ | Review recency Newest review dated 2026-07-08 [centro-dentistico-primo-roma-aurelia-deepen-14] | 3/3 |
| ✓ | Clinic responds to reviews Owner replies to reviews [centro-dentistico-primo-roma-aurelia-deepen-15] | 2/2 |
| ✗ | No recurring complaints Large payments without lasting results (2020-05-14, 2026-06-01) and charges seen as high (2025-10-20) recur; 12 of 154 reviews are 1–2★ [centro-dentistico-primo-roma-aurelia-deepen-8] | 0/2 |
| ✓ | No suspicious review patterns No signs of manipulation [centro-dentistico-primo-roma-aurelia-deepen-16] | 2/2 |
| ✓ | Active Facebook presence [f1] | 1/1 |
| ✗ | TripAdvisor presence No TripAdvisor listing found via its search for "Centro Dentistico Primo Roma" and "Centri Dentistici Primo"; the clinic's site does not link to TripAdvisor (checked 2026-10-05). [centro-dentistico-primo-roma-aurelia-tripadvisor] [centro-dentistico-primo-roma-aurelia-tripadvisor-2] | 0/0.5 |
| ✓ | Other review platforms Network-wide Trustpilot profile (4.8 from 16,532 reviews), linked from the clinic page [centro-dentistico-primo-roma-aurelia-deepen-9] | 0.5/0.5 |
Medical Infrastructure
11 / 15
The range of publicly documented equipment and services. This measures documented availability, not clinical quality.
| ✓ | On-site X-ray Panoramic X-ray (OPT) at every Primo center [centro-dentistico-primo-roma-aurelia-deepen-10] | 2/2 |
| ? | CBCT (3D imaging) | 0/2 |
| ✓ | Implantology [f1] | 2/2 |
| ✓ | Orthodontics Traditional and transparent. [f1] | 2/2 |
| ✓ | Oral surgery [f1] | 2/2 |
| ✓ | Pediatric dentistry [f1] | 1.5/1.5 |
| ✓ | Emergency care Emergency services advertised. [f1] | 1.5/1.5 |
| ✗ | Works with international patients No international-patient documentation found [f1] | 0/2 |
Communication & Service
4 / 10
How easy it is to contact the clinic, get answers, and book - especially for international patients.
| ✗ | WhatsApp / LINE available No WhatsApp/LINE found [centro-dentistico-primo-roma-aurelia-deepen-17] | 0/2 |
| ? | Response speed | 0/1.5 |
| ? | English spoken | 0/2.5 |
| ✓ | Pre-visit consultation possible Dedicated online booking system [centro-dentistico-primo-roma-aurelia-deepen-11] | 1.5/1.5 |
| ✓ | Clear service explanations [f1] | 1/1 |
| ✓ | Convenient opening hours Mon-Fri 9:00-20:00, Sat 9:00-13:00. [f1] | 1.5/1.5 |
AI & Search Visibility
4 / 10
Whether the clinic is discoverable when patients search - including via AI assistants. Checked with fixed queries: "best dentist Rome", "English speaking dentist Rome", "dental implants Rome", "emergency dentist Rome", "Rome dental clinic for expats".
| ✗ | Mentioned for: best dentist Rome [centro-dentistico-primo-roma-aurelia-deepen-3] | 0/1 |
| ✗ | Mentioned for: English speaking dentist Rome [centro-dentistico-primo-roma-aurelia-deepen-4] | 0/1 |
| ✗ | Mentioned for: dental implants Rome [centro-dentistico-primo-roma-aurelia-deepen-5] | 0/1 |
| ✗ | Mentioned for: emergency dentist Rome [centro-dentistico-primo-roma-aurelia-deepen-6] | 0/1 |
| ✗ | Mentioned for: Rome dental clinic for expats [centro-dentistico-primo-roma-aurelia-deepen-7] | 0/1 |
| ✓ | Structured data on website Dentist/Organization JSON-LD present [centro-dentistico-primo-roma-aurelia-deepen-18] | 1.5/1.5 |
| ◐ | Google indexing quality [sq] | 1/2 |
| ✓ | Dedicated service pages [f1] | 1.5/1.5 |
Licensing & Credentials
Whether the clinic publishes its operating licence and the dentists working there together with their professional licence numbers. A verified “not published” is recorded as a red flag; data we have not checked yet is shown as unverified and carries no penalty.
Clinic operating licence: not checked against public sources yet — unverified, no penalty
Dentists & professional licences
| Dentist | Specialization | Licence No. | Notes |
|---|---|---|---|
| Carlo Rossini [f1] [centro-dentistico-primo-roma-aurelia-fnomceo-4093] | Dental director (Direttore Sanitario) | Albo Odontoiatri Roma 04093 | Registration number in the dentists’ register (Albo degli Odontoiatri) of the provincial Order of Physicians and Dentists, entered on 28 December 2001; confirmed in the national register of FNOMCeO, the federation of the Orders (checked 30 September 2026). |
Red Flags
No red flags identified in the public sources we reviewed.
Data We Could Not Verify
- Medical Infrastructure: CBCT (3D imaging)
- Communication & Service: Response speed
- Communication & Service: English spoken
Unverified items score 0 points but are not treated as negative findings. If you can document any of them, please send a correction.
Contact Information
| Website | https://www.centridentisticiprimo.it/centro-dentistico-di-roma/ |
|---|---|
| Phone | +39 06 66019605 |
| https://www.facebook.com/centridentisticiprimo | |
| Google Maps | Map listing |
| Address | Via Aurelia, 439, 00165 Roma, Italy |
Contact details are provided for identification only and may change; verify with the clinic directly.
Sources
| ID | Source | What it supports | Accessed |
|---|---|---|---|
| f1 | https://www.centridentisticiprimo.it/centro-dentistico-di-roma/ | Clinic page plus network technology, booking and sedation pages read; no mention of international patients, foreign insurance or dental tourism anywhere; no English site | 2026-09-24 |
| sq | search:dentist Rome | AI/search visibility scout 2026-07-12 | 2026-07-12 |
| centro-dentistico-primo-roma-aurelia-deepen | https://www.google.com/maps/place/Centri+Dentistici+Primo/@41.89801… | Google rating 4.7 (154 reviews) as of 2026-08-26. | 2026-08-26 |
| centro-dentistico-primo-roma-aurelia-deepen-2 | https://www.centridentisticiprimo.it/sedazione-cosciente/ | Network-wide page describes conscious sedation ('sedo-anestesia'): patient breathes independently and responds to verbal/physical stimuli - explicitly not asleep/unaware. | 2026-08-26 |
| centro-dentistico-primo-roma-aurelia-deepen-3 | search:best dentist Rome | AI/search visibility scout 2026-08-26: not present in top results for 'best dentist Rome'. | 2026-08-26 |
| centro-dentistico-primo-roma-aurelia-deepen-4 | search:english speaking dentist Rome | AI/search visibility scout 2026-08-26: not present in top results for 'english speaking dentist Rome'. | 2026-08-26 |
| centro-dentistico-primo-roma-aurelia-deepen-5 | search:dental implants Rome | AI/search visibility scout 2026-08-26: not present in top results for 'dental implants Rome'. | 2026-08-26 |
| centro-dentistico-primo-roma-aurelia-deepen-6 | search:emergency dentist Rome | AI/search visibility scout 2026-08-26: not present in top results for 'emergency dentist Rome'. | 2026-08-26 |
| centro-dentistico-primo-roma-aurelia-deepen-7 | search:dentist for expats Rome | AI/search visibility scout 2026-08-26: not present in top results for 'dentist for expats Rome'. | 2026-08-26 |
| centro-dentistico-primo-roma-aurelia-deepen-8 | https://www.google.com/maps/place/Centri+Dentistici+Primo/@41.89801… | Google listing, lowest-rated reviews first, 2026-09-24 (4.7 from 154; histogram 1★ 10 / 2★ 2 / 3★ 1 / 4★ 5 / 5★ 136): Roberta Manni 2020-05-14 "ho speso 5000,00 €" and still worse; another reviewer 2026-06-01 "Ho speso una cifra importante per diverse cure, ma nel tempo i problemi ai denti hanno continuato a presentarsi"; Antonio Antonio 2025-10-20 charged 220€ for about two and a half minutes of work | 2026-09-24 |
| centro-dentistico-primo-roma-aurelia-deepen-9 | https://it.trustpilot.com/review/centridentisticiprimo.it | Trustpilot company profile read on 2026-09-24: "Centri Dentistici Primo è valutata come 'Eccellente' con 4,8 / 5", 16,532 reviews; the Aurelia clinic page links it in its footer | 2026-09-24 |
| centro-dentistico-primo-roma-aurelia-deepen-10 | https://www.centridentisticiprimo.it/la-tecnologia/ | "Ogni struttura e' dotata di un ortopantomografo" (every facility is equipped with a panoramic X-ray unit) | 2026-09-24 |
| centro-dentistico-primo-roma-aurelia-deepen-11 | https://www.centridentisticiprimo.it/prenotazioni-online-come-richi… | Article explains booking an appointment online via prenotazioni.centridentisticiprimo.it, the network's booking subdomain, linked from the clinic's own nav ("Prenota visita") | 2026-09-24 |
| centro-dentistico-primo-roma-aurelia-deepen-12 | https://www.google.com/maps/place/Centri+Dentistici+Primo/@41.89801… | Google listing photo (owner-uploaded via GMB, viewed 2026-09-24): modern dental treatment room with chair and equipment | 2026-09-24 |
| centro-dentistico-primo-roma-aurelia-deepen-13 | https://www.centridentisticiprimo.it/centro-dentistico-di-roma/ | 40 chain pages read; no hreflang, no /en/ path anywhere in the site's five sitemaps (Italian only) | 2026-09-24 |
| centro-dentistico-primo-roma-aurelia-deepen-14 | https://www.google.com/maps/place/Centri+Dentistici+Primo/@41.89801… | Google listing, newest reviews first, 2026-09-24: newest of 154 reviews dated 2026-07-08 | 2026-09-24 |
| centro-dentistico-primo-roma-aurelia-deepen-15 | https://www.google.com/maps/place/Centri+Dentistici+Primo/@41.89801… | Google listing 2026-09-24: owner reply dated 2026-07-09 to the 2026-07-08 review | 2026-09-24 |
| centro-dentistico-primo-roma-aurelia-deepen-16 | https://www.google.com/maps/place/Centri+Dentistici+Primo/@41.89801… | Google listing 2026-09-24: reviews dated 2020-2026 (no burst); accounts range 2-107 prior reviews; histogram mixed (10/2/1/5/136), includes long-standing negative reviews | 2026-09-24 |
| centro-dentistico-primo-roma-aurelia-deepen-17 | https://www.centridentisticiprimo.it/centro-dentistico-di-roma/ | Clinic page and network booking/technology pages read; contact is by phone and an online booking system only, no wa.me link or WhatsApp number | 2026-09-24 |
| centro-dentistico-primo-roma-aurelia-deepen-18 | https://www.centridentisticiprimo.it/centro-dentistico-di-roma/ | Clinic page carries JSON-LD type Dentist (name "Rmaurelia") with a PostalAddress for Via Aurelia 439 | 2026-09-24 |
| centro-dentistico-primo-roma-aurelia-fnomceo-4093 | https://albounico.fnomceo.it/ | FNOMCeO national register of physicians and dentists (Albo Unico Nazionale), search by surname and first name, record ROSSINI CARLO - Albo provinciale di Odontoiatria (Ordine della Provincia di Roma) n. 0000004093, iscrizione 28/12/2001; laurea in Odontoiatria e protesi dentaria, Roma Universita Cattolica Sacro Cuore, 25/10/2001. | 2026-09-30 |
| centro-dentistico-primo-roma-aurelia-tripadvisor | https://www.tripadvisor.com/TypeAheadJson?action=API&details=true&q… | TripAdvisor's own search, read 2026-10-05: 12 suggestions for "Centro Dentistico Primo Roma" (2 places, 5 attractions, 5 hotels), none of them a dental practice near the clinic; 12 suggestions for "Centri Dentistici Primo" (3 places, 4 attractions, 5 hotels), none of them a dental practice near the clinic; no listing for this clinic | 2026-10-05 |
| centro-dentistico-primo-roma-aurelia-tripadvisor-2 | https://www.centridentisticiprimo.it/centro-dentistico-di-roma/ | Clinic's website, the page at this address read 2026-10-05: no link to a TripAdvisor page | 2026-10-05 |
Change History
| Date | Change |
|---|---|
| 2026-10-05 | TripAdvisor presence checked on 2026-10-05: no listing found for this clinic. |
| 2026-09-24 | Re-read on 2026-09-24: the clinic's page on the Centri Dentistici Primo network site, the network's technology and booking pages, and its Google listing. Recorded: a genuine treatment-room photo; the network states every center has a panoramic X-ray unit; an online booking system; the network's Trustpilot profile rated 4.8; no English version, no WhatsApp contact and no documented work with international patients; Dentist structured data. Newest Google review from 2026-07-08 with an owner reply; recurring complaints concern large payments without lasting results and charges seen as high, with no sign of coordinated review manipulation. Still unverified: TripAdvisor presence, and whether CBCT (available only "in some cases" across the network) is installed at this location. |
| 2026-09-07 | opaque_prices flag removed under methodology v1.4.0 (no evidence of bait/opacity; non-publication is scored by price criteria). |
| 2026-08-26 | Recorded sedation / general anaesthesia availability (informational): not documented in public sources. Network page explicitly describes conscious sedation ('sedo-anestesia'): patient breathes independently and responds to verbal/physical stimuli - not asleep/unaware. |
| 2026-08-26 | Deepen 2026-08-26: rechecked website/contacts/operating status (open; owner's Google post notes August rotating-branch coverage for the network); recorded first-ever Google rating 4.7/154; sedation researched (false, network-wide conscious-sedation page confirms patient stays responsive); could not find a second independent external source despite Trustpilot/PagineGialle/FNOMCeO attempts; visibility scout 5 queries (0/5 true); no uncited sources found in stored data (f1/sq already cited). |
| 2026-07-12 | Initial data collection. |
A question or a correction?
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