Centro Dentistico Primo (Roma Aurelia)
According to our open methodology, this clinic scored 40.2/100 for transparency, reputation, service accessibility, and digital visibility.
Overall rank: #8 of 12 ranked clinics · Last checked: 26 August 2026
Positions by Rating Profile
- Overall Transparency & Trust#840.2/100
- Best for Expats#935.8/100
- Best for Dental Implants#837/100
- Best for Emergency Dental Care#539.5/100
- Best Price Transparency#1026.4/100
- Best English-speaking Clinicsnot ranked
- Best for Families / Children#641.3/100
- Sleep Dentistry (GA / deep sedation)not ranked
General Anaesthesia & Deep Sedation
Whether the clinic documents treatment under general anaesthesia or deep / twilight sedation — "sleep dentistry", where the patient is asleep and unaware (does not feel, see, or hear the procedure). Ordinary conscious sedation, where the patient stays awake and responsive, does not count here. This is informational and does not affect the transparency score.
- ✗ General anaesthesia / deep sedation (sleep dentistry) — No general anaesthesia or deep sedation documented Network page explicitly describes conscious sedation ('sedo-anestesia'): patient breathes independently and responds to verbal/physical stimuli - not asleep/unaware. [centro-dentistico-primo-roma-aurelia-deepen-2]
Summary
Rome branch of the Primo dental-center network on Via Aurelia, offering implants, orthodontics, surgery, pediatric dentistry, hygiene and prosthetics with extended weekday hours.
Part of a 160+ center network. Liability insurance via Lloyd's (policy HC-00MI372560).
Strengths
- Information Transparency: 16 of 20 points.
Weaknesses
- Price Transparency: 0 of 15 verifiable points (missing: prices or price ranges published; cleaning price listed; filling price listed; crown price listed; implant price listed; consultation price listed; x-ray / imaging price listed)
- AI & Search Visibility: 2.5 of 8.5 verifiable points (missing: mentioned for: best dentist rome; mentioned for: english speaking dentist rome; mentioned for: dental implants rome; mentioned for: emergency dentist rome; mentioned for: rome dental clinic for expats)
Score Breakdown
Every criterion below is scored from public sources. ✓ verified yes · ✗ verified no / not found · ◐ partial · ? unverified (scores 0, not a negative finding).
Information Transparency
Whether basic facts about the clinic - its team, premises, services, and location - are publicly verifiable.
| ✓ | Has a working website [f1] | 4/4 |
| ✓ | Dentist names listed Direttore Sanitario Carlo Rossini. [f1] | 3/3 |
| ✓ | Dentist specializations listed [f1] | 2/2 |
| ? | Real clinic photos | 0/2 |
| ✓ | Service list published [f1] | 3/3 |
| ✓ | Clear contact details [f1] | 2/2 |
| ? | English website version | 0/2 |
| ✓ | Address and map published [f1] | 2/2 |
Price Transparency
Whether patients can estimate costs before visiting. Published price ranges count; exact prices are not required.
| ✗ | Prices or price ranges published [f1] | 0/3 |
| ✗ | Cleaning price listed [f1] | 0/2 |
| ✗ | Filling price listed [f1] | 0/2 |
| ✗ | Crown price listed [f1] | 0/2 |
| ✗ | Implant price listed [f1] | 0/2 |
| ✗ | Consultation price listed [f1] | 0/2 |
| ✗ | X-ray / imaging price listed [f1] | 0/2 |
Reputation & Reviews
Public review signals. The Google rating is adjusted with a Bayesian prior (rating 4.0, weight 25) so a 5.0 from a handful of reviews does not outrank a 4.8 from hundreds.
| ◐ | Google rating (Bayesian-adjusted) First direct Google Maps rating recorded, as of 2026-08-26. [centro-dentistico-primo-roma-aurelia-deepen] | 5/6 |
| ◐ | Google review volume [centro-dentistico-primo-roma-aurelia-deepen] | 2/3 |
| ? | Review recency | 0/3 |
| ? | Clinic responds to reviews | 0/2 |
| ? | No recurring complaints | 0/2 |
| ? | No suspicious review patterns | 0/2 |
| ✓ | Active Facebook presence [f1] | 1/1 |
| ? | TripAdvisor presence | 0/0.5 |
| ? | Other review platforms | 0/0.5 |
Medical Infrastructure
The range of publicly documented equipment and services. This measures documented availability, not clinical quality.
| ? | On-site X-ray | 0/2 |
| ? | CBCT (3D imaging) | 0/2 |
| ✓ | Implantology [f1] | 2/2 |
| ✓ | Orthodontics Traditional and transparent. [f1] | 2/2 |
| ✓ | Oral surgery [f1] | 2/2 |
| ✓ | Pediatric dentistry [f1] | 1.5/1.5 |
| ✓ | Emergency care Emergency services advertised. [f1] | 1.5/1.5 |
| ? | Works with international patients | 0/2 |
Communication & Service
How easy it is to contact the clinic, get answers, and book - especially for non-Thai speakers.
| ? | WhatsApp / LINE available | 0/2 |
| ? | Response speed | 0/1.5 |
| ? | English spoken | 0/2.5 |
| ? | Pre-visit consultation possible | 0/1.5 |
| ✓ | Clear service explanations [f1] | 1/1 |
| ✓ | Convenient opening hours Mon-Fri 9:00-20:00, Sat 9:00-13:00. [f1] | 1.5/1.5 |
AI & Search Visibility
Whether the clinic is discoverable when patients search - including via AI assistants. Checked with fixed queries: "best dentist Rome", "English speaking dentist Rome", "dental implants Rome", "emergency dentist Rome", "Rome dental clinic for expats".
| ✗ | Mentioned for: best dentist Rome [centro-dentistico-primo-roma-aurelia-deepen-3] | 0/1 |
| ✗ | Mentioned for: English speaking dentist Rome [centro-dentistico-primo-roma-aurelia-deepen-4] | 0/1 |
| ✗ | Mentioned for: dental implants Rome [centro-dentistico-primo-roma-aurelia-deepen-5] | 0/1 |
| ✗ | Mentioned for: emergency dentist Rome [centro-dentistico-primo-roma-aurelia-deepen-6] | 0/1 |
| ✗ | Mentioned for: Rome dental clinic for expats [centro-dentistico-primo-roma-aurelia-deepen-7] | 0/1 |
| ? | Structured data on website | 0/1.5 |
| ◐ | Google indexing quality [sq] | 1/2 |
| ✓ | Dedicated service pages [f1] | 1.5/1.5 |
Licensing & Credentials
Whether the clinic publishes its operating licence and the dentists working there together with their professional licence numbers. A verified “not published” is recorded as a red flag; data we have not checked yet is shown as unverified and carries no penalty.
Clinic operating licence: not checked against public sources yet — unverified, no penalty
Dentists & professional licences
| Dentist | Specialization | Licence No. |
|---|---|---|
| Carlo Rossini [f1] | Dental director (Direttore Sanitario) | Albo Odontoiatri Roma 04093 |
Red Flags
- low Opaque or bait pricing (-2 pts) — No treatment prices published. [f1]
Red-flag penalty applied: -2 points (capped at -20).
Data We Could Not Verify
- Information Transparency: Real clinic photos
- Information Transparency: English website version
- Reputation & Reviews: Review recency
- Reputation & Reviews: Clinic responds to reviews
- Reputation & Reviews: No recurring complaints
- Reputation & Reviews: No suspicious review patterns
- Reputation & Reviews: TripAdvisor presence
- Reputation & Reviews: Other review platforms
- Medical Infrastructure: On-site X-ray
- Medical Infrastructure: CBCT (3D imaging)
- Medical Infrastructure: Works with international patients
- Communication & Service: WhatsApp / LINE available
- Communication & Service: Response speed
- Communication & Service: English spoken
- Communication & Service: Pre-visit consultation possible
- AI & Search Visibility: Structured data on website
Unverified items score 0 points but are not treated as negative findings. If you can document any of them, please send a correction.
Contact Information
| Website | https://www.centridentisticiprimo.it/centro-dentistico-di-roma/ |
|---|---|
| Phone | +39 06 66019605 |
| https://www.facebook.com/centridentisticiprimo | |
| Google Maps | Map listing |
| Address | Via Aurelia, 439, 00165 Roma, Italy |
Contact details are provided for identification only and may change; verify with the clinic directly.
Sources
| ID | Source | What it supports | Accessed |
|---|---|---|---|
| f1 | https://www.centridentisticiprimo.it/centro-dentistico-di-roma/ | Address, contacts, director name + Albo 04093, services, hours, insurance policy. | 2026-07-12 |
| sq | search:dentist Rome | AI/search visibility scout 2026-07-12 | 2026-07-12 |
| centro-dentistico-primo-roma-aurelia-deepen | https://www.google.com/maps/place/Centri+Dentistici+Primo/@41.89801… | Google rating 4.7 (154 reviews) as of 2026-08-26. | 2026-08-26 |
| centro-dentistico-primo-roma-aurelia-deepen-2 | https://www.centridentisticiprimo.it/sedazione-cosciente/ | Network-wide page describes conscious sedation ('sedo-anestesia'): patient breathes independently and responds to verbal/physical stimuli - explicitly not asleep/unaware. | 2026-08-26 |
| centro-dentistico-primo-roma-aurelia-deepen-3 | search:best dentist Rome | AI/search visibility scout 2026-08-26: not present in top results for 'prominent dentist Rome'. | 2026-08-26 |
| centro-dentistico-primo-roma-aurelia-deepen-4 | search:english speaking dentist Rome | AI/search visibility scout 2026-08-26: not present in top results for 'english speaking dentist Rome'. | 2026-08-26 |
| centro-dentistico-primo-roma-aurelia-deepen-5 | search:dental implants Rome | AI/search visibility scout 2026-08-26: not present in top results for 'dental implants Rome'. | 2026-08-26 |
| centro-dentistico-primo-roma-aurelia-deepen-6 | search:emergency dentist Rome | AI/search visibility scout 2026-08-26: not present in top results for 'emergency dentist Rome'. | 2026-08-26 |
| centro-dentistico-primo-roma-aurelia-deepen-7 | search:dentist for expats Rome | AI/search visibility scout 2026-08-26: not present in top results for 'dentist for expats Rome'. | 2026-08-26 |
Change History
| Date | Change |
|---|---|
| 2026-08-26 | Recorded sedation / general anaesthesia availability (informational): not documented in public sources. Network page explicitly describes conscious sedation ('sedo-anestesia'): patient breathes independently and responds to verbal/physical stimuli - not asleep/unaware. |
| 2026-08-26 | Deepen 2026-08-26: rechecked website/contacts/operating status (open; owner's Google post notes August rotating-branch coverage for the network); recorded first-ever Google rating 4.7/154; sedation researched (false, network-wide conscious-sedation page confirms patient stays responsive); could not find a second independent external source despite Trustpilot/PagineGialle/FNOMCeO attempts; visibility scout 5 queries (0/5 true); no uncited sources found in stored data (f1/sq already cited). |
| 2026-07-12 | Initial data collection. |
A question or a correction?
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